Another magazine casualty due to the internet. The Hip-hop/R&B magazine, Vibe, has decided to go out of business. Created in 1992 by Quincy Jones and Time Warner, the magazine was at the top for providing a circulation that catered to the Hip-hop and R&B community. Basically, it was the Hip-hop version of the Rolling Stones magazine. Like many other magazines (e.g. Blender), however, Vibe was receiving less advertising than it did before, even though it had a strong 800,000 copies in circulation. Now, the only magazines that will cover Hip-hop are The Source, which is also having financial problems, and XXL, which I do not particularly like because it is a TNA magazine (basically boobs and butts). Hopefully, Quincy Jones can save the magazine, as he came out recently to say that he might buy it. He hopes to make it into an online magazine, saying "They just messed my magazine all up, but I'm gonna get it back. You better believe it, Imma take it online because print and all that stuff is over." I guess there is a light at the end of the tunnel and a future for us music journalists.
Time for the good news....

Sources: BET, NY Times
No comments:
Post a Comment